The 9th International Conference on Urban Pests is dedicated to sharing information and ideas on the impact, biology and control of pests in the urban environment. Bird Control Group sales manager, Gijs Groen, attended the show to follow courses on pest control and talk about pest control solutions. He made a poster session for attendees with the presentation on their successful user experience story of bird repelling. Moreover, he pointed out that there is a possibility of repelling mammals with lasers and that Bird Control Group is involved in EU LIFE Laser Fence project, which is helping to study the effectiveness of laser beams on these animals. The attendants of the trade show were interested in the results of this project and how it can impact pest control optimization in near future.